Period
Apr 2015 – Jan 2018
Brand
Ferrari Junior Collection &
Ferrari Store Junior
Role
Senior Graphic Designer
– Art Direction
– Retail Design
– Event Material and oversee production
Nicholas and Bears Group has held the exclusive franchise and licensing rights for Ferrari Store Junior and Ferrari Junior Collection in Asia.
The Ferrari Junior Collection, designed for infants and children up to 14 years old, is available exclusively in Asia and incorporates elegant lifestyle values along with Ferrari’s signature colors. The collection offers an extensive range of flawless children’s wear in a casual yet luxurious style that caters to daily needs and unique occasions.
The Ferrari Store Junior has also been established in prominent shopping destinations across major Asian cities, providing a comfortable retail space for the brand’s array of children’s wear and lifestyle accessories.
To establish a premium and exclusive Ferrari kid fashion brand in Asia that offers high-quality clothing and accessories for children aged 0-12 years old, with a focus on luxury, style, and comfort.
This project will focus on establishing a new line of high-end Ferrari kid fashion clothing and accessories in Asia.
Market research
Conducting market research to identify the target audience, their preferences, and buying behavior in the Asian market.
Brand identity
Developing a strong brand identity that reflects the values and image of Ferrari, while also catering to the unique needs and tastes of the Asian market.
Product development
Creating a product line that includes a variety of clothing, accessories and Packaging ensure the design and quality was consistent with the Ferrari brand and its values.
Physical stores
The project will involve establishing physical stores. As part of the project, discussions were held with the headquarters to change their initial idea of a sporty style for the Ferrari stores. Instead, the focus will be on creating a luxurious shopping experience that aligns with the high-end brand image of Ferrari.
We have arranged various offline events, including fashion shows, shopping hall activities, and afternoon teas, to promote Ferrari’s enthusiasm and exhibit the Ferrari Junior collection and thereby enhance public awareness.
