Period
Mar 2013 – Apr 2015
Brand
Nicholas and Bears
Position
Photographer & Graphic Designer
Nicholas and Bears is a luxury children’s fashion brand based in Hong Kong, specializing in party dresses and formal suits.
Their target audience consists mainly of individuals aged 28 to 40 who are interested in purchasing high-quality formal clothing with a perfect fit for their kids. This audience may include people shopping for interview clothing, party outfits, or gifts for friends.
“Elevated Style and Timeless Elegance”
Nicholas and bears brands can position themselves as a luxury and timeless brand that values elevated style and elegant designs. By focusing on the quality of materials, attention to detail, and sophisticated design elements, high-end kids’ fashion brands can appeal to customers who are looking for stylish and long-lasting clothing for their children. This brand value can also help differentiate the brand from mass-market children’s clothing brands and emphasize the exclusivity and sophistication of the brand. Additionally, this brand value can help to create a sense of aspiration among customers who want their children to look and feel their best.
The serif and curly fonts in metallic gold and silver colors are used for the text elements, which could include a brand name, tagline, or promotional message. The serif font could be used for headlines and important text, while the curly font could be used for decorative elements such as swirls and flourishes.
The background incorporates a classic style, with elements such as ornate patterns, antique frames, or vintage textures. This adds a timeless and elegant feel to the design, which complements the sophisticated aesthetic created by the gold and silver metallic colors.
